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The goal for most small business owners is to be able to keep growing their revenue. This can be difficult, though, for business owners that don’t understand what they need to target. In truth, this can be different depending on what kind of industry a business is in.

One thing that doesn’t change is the basics around it. Make sure you follow this philosophy to ensure that you’re successful in growing the revenue of your business.


First, you’re going to have to think about your revenue goals. You’ll want to first think about what goal you would want to have in the first year of your business. For many first-time owners, this might just mean achieving profitability.

After you’ve achieved profitability for the first time, you should think about harder goals to hit. These should be goals like having a certain percentage of revenue higher each quarter, doubling your revenue, and more. You should be able to get to the point where you can constantly grow the operations of your company while making more money. Ensure that you have clear goals if you’re looking to grow the revenue of your business.

Repeat Customers

As a business owner, you might be focusing on bringing new customers into your business all of the time. This is great, but you should most be focusing on making customers repeat visitors.

By having repeat customers, you’re ensuring that you have a customer base that will always come back to give you money. This ends up being much more worthwhile for a business than a group of people that will never come back to your business. 

To ensure that you have repeat customers, make sure you think of ways that you can reward those that keep coming back. This can include regular discounts, a reward program, free items during a birthday, and much more. You’ll be a much better business owner if you focus on your repeat customers. 


Customers are only going to love your products and services if they feel it’s worth their money. As a business owner, you must focus on your pricing strategy. This includes regular and discounted pricing.

For regular pricing, think about making your products at a price that people would be delighted to pay for all of the time. Discount pricing should be made low enough that you have repeat customers coming back to get that discount. Make sure you have the right pricing strategy to convince customers to purchase your products and services.